How We Reinstated 137 Google Business Profiles Last Year (And What Every Business Owner Should Know)
Our Perth-based team at Search Scope successfully reinstated 137 suspended Google Business Profiles in 2024. The three biggest culprits? Business name violations, address problems, and suspicious account activity. Most DIY attempts fail because business owners miss critical evidence requirements or submit incomplete appeals. Here's what we learned and how you can avoid the same costly mistakes. The Reality of Google Business Profile Suspensions We're Search Scope, a technical SEO and local search team based in Perth. Over the past 12 months, we've become the go-to specialists for one of the most frustrating problems facing businesses today: suspended Google Business Profiles. 137 reinstatements. That's not a number we throw around lightly—it represents hundreds of hours spent navigating Google's increasingly strict guidelines, countless appeals submitted, and real businesses getting back online after losing their digital presence overnight. The demand for our re...